A MUM of two has launched a campaign to help find her five-year-old daughter's lost teddy bear.

Emmy Fowle, 35, from Afton, near Marldon, was shopping at Sainsbury's in The Willows, Torquay, at about 3pm last Saturday when the cuddly fleecy square of material with a teddy bear's head went missing.

Youngest daughter Sennen, pupil at St Christopher's Primary School in Staverton, was distraught.

"Last night she was crying because we still hadn't found teddy," said mum Emmy, who also has a son, seven-year-old Miller.

"He is everything to her, so it is a huge deal in her little life."

Now Emmy has placed a poster in the store in the hope a passer-by will be able to help solve the mystery.