BEST SALES AND MARKETING Paignton Zoo and Environmental Park
THE Best Sales and Marketing award was given to Paignton Zoo for the way it has embraced excellent strategies which have delivered tangible results.
Judge Angela George said: "This company has consistently played a major part in the local economy despite challenging economic and weather conditions.
"They have created many, many new and innovative ways to market themselves to both tourists and local residents.
"That's why we were particularly impressed both with their entry and all the good work they do within South Devon."
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The zoo's director of marketing and development, Pippa Craddock, said: "It's excellent to be recognised for the work we've done. We try really hard and the weather is one of our biggest challenges.
"We're really excited because this year is our 90th anniversary and this award is an extra bonus."
The award was sponsored by Garage Door Services Ltd.