A SOUTH Devon seed company is attraction national attention.

But it is not based in a big factory unit, but in the charming village of Drewsteignton on Dartmoor.

This time last year Peter and Imogen Clements launched Seeds to Plate.

Their new concept was to provide advice not just for how to grow your own produce, but how to turn it into delicious meals too.

The couple came to Devon from London three years ago, having become, as they describe it 'a little frayed around the edges'.

Having worked in advertising they decided to do something different and opted for a complete life change.

Peter's love of gardening had been limited by what he could grow in a small London garden, and once in Drewsteignton started developing a large veg plot.

Imogen said: "It was embarking on this and both of us happily munching the results all year round (and frankly being knocked out by the taste and ease of it all) that inspired the idea behind Seed to Plate.

"We wanted to develop a website that showed how easy it was for anyone and everyone to grow their own veg. We wanted to crush the perception that it was all too much time and effort, and make growing veg engaging and interactive right from the start. We knew that the best way to inspire people was to make things wholly relevant to them and most of all cut out any technical gardening speak or complexities that have put people off growing for years.

"We knew there was a rising tide of interest in growing your own and that people were crying out for practical support. We're quite proud to think that Seed to Plate provides it and by being a one-stop reference and shop tackles any barriers that have stopped people in the past from attempting to grow their own, or seeing it through."

Their website offers a virtual plot designer which takes into account each site visitor's personal circumstances (time, space, culinary tastes) telling them what's most suitable for them to grow.

There is also useful information on the different varieties of veg to try, and hints on the best ways to grow them.

Imogen said: "Most people don't know where to start or which veg to start with. Then we provide all the help and guidance (sowing calendars, grow guides) they need to bring it to life. This we provide completely free — there is no subscription to the site, nor any obligation to buy."

Their website also sells organic seed and gardening equipment. Not only that but the site features video guides as well, for example for soil preparation.

And finally there is an archive of ideas and recipes to ensure they truly enjoy consuming their own fresh harvest.

The couple use local suppliers to supply all the seeds and equipment sold through the site but buy it in bulk and fill all the orders ourselves. They also employ local people as and when required.

So far they have had around 3,000 people subscribe to a monthly newsletters, and as well as receiving hundreds of positive comments from users and articles in the media including Sunday Times Style, You Magazine, Telegraph Magazine, Living Etc., Metro, Gardener's Illustrated, and Homes and Gardens. See www.seedtoplate.co.uk.