Dawlish shops urge locals 'use us or lose us'
Business leaders have warned residents in a South Devon town to "use us or lose us" as a regeneration project gets underway.
The £1.5 million scheme to rejuvenate Dawlish Strand will start later this month in an attempt to reverse the decline in the town.
The joint initiative between several local authorities has been developed over the past two and a half years with public consultations held to help shape the layout.
Although the majority of the work will be carried out with the road open to traffic, it will be closed for two weeks from January 28.
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David Force, chairman of the Dawlish Chamber of Trade, said: "Dawlish town centre has not been shopper friendly or car-friendly for many years and we see this as a terrific opportunity to reverse the decline we have seen in recent times. It won't be an immediate turn around, we see the regeneration as a first step on the road to recovery.
"But, we can't do it on our own. We need the support and goodwill of the townsfolk to help make this work. We are asking residents to buy locally as much as possible. It really is a case of 'Use us or lose us. You will be sorry when we're gone'."