Diversification nails success for Brixham businesswoman Niki, 27

BRIXHAM salon owner and fashion enthusiast Niki Stafford has taken her love of nail art to new limits.

Niki, 27, owner of Bliss Hair and Beauty in Brixham has recently launched an innovative online store devoted to all things nails.

Her website www.Skullsandrubys.co.uk allows fellow nail art lovers to design and purchase their own personalised stick on nails for all occasions.

The nails come in several sizes and customers can choose their perfect shape. They are also reusable if customers choose to purchase the glue-free tabs which can be soaked in water to remove the false nail quickly and efficiently.

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From animal prints, Aztec patterns, gems, studs, to anything your heart desires, Niki will hand shape and paint your very own unique set of nails. Each order is unique to the needs of the customer.

She said: "I have a real passion for tattoo culture and fashion, all of which I use to help me create my designs. I'm constantly researching nail art trends and love planning new ideas with clients."

The service has proved to be an international hit already with Niki busy fulfilling orders from as far away as Australia within the first week of the website launch.

Niki puts her success so far down to her loyal regular clients who are always keen and willing for her to experiment using the latest fashions and products.

She is known in the Torbay area for her creative enthusiasm and passion for researching and discovering new products and nail trends to keep things fresh and vibrant. Niki also spends time promoting her nails on the global Facebook-style app Instagram with her Skulls and Rubys page has generating international interest.

She said: "It all began when I started posting photos of my nail art on Instagram. After a while I got a lot of interest, a large portion of which came from America. People would comment on how they wished I lived nearer or they had somebody locally who could paint their nails like the designs I posted.

"This got me thinking about how I could actually make this happen. I can't believe the success and interest already, it's been truly amazing."

Niki has already had a few shops and a tattoo studio interested in stocking her nail sets.

"It's a lot of hard work running a very busy salon alongside my new venture but I'm having so much fun and it's worth it," she said.