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Ella's love of bread making led to her starting up own bakery

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Tuesday, October 06, 2009
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This is SouthDevon

SHE HAS been fascinated by bread since she was a small girl and loves the sensation of kneading dough and turning it into hot, tasty loaves.

Now Ella White has achieved her ambition — to have a baker's shop of her own.

She has re-opened the bakery in West Street, Ashburton, which closed earlier this year. With a new name on the shop front, Ella — Artisan Baker, it is already doing good business.

"Customers seem to like it," says the 27-year-old who starts baking at 3am and opens for business at 8.30am.

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"We have been closing around midday because we have sold out."

Ella grew up with flour.

Her parents, Pat and Jane White, were millers at Kirton-in-Lindsey in Lincolnshire and aged 15 Ella opened a small bakery at the mill and had her first taste of business.

After two years she turned her attention elsewhere but still in the world of food.

She moved to Devon to cook at the Riverford Field Kitchen, worked for Emma's Bread in Exeter and later in a wine bar and at the Fish Deli in Ashburton.

"I love making bread and when I saw the bakery just down the street was empty I thought 'It's now or never'," she says. "My parents, who have moved to Cornwall, were very supportive and came to help me start up.

"They have been fantastic and so have the people of Ashburton.

"I have had loads of cards and good luck messages."

Ella uses organic flour for her 'artisan bread,' baking sourdough as well as traditional loaves.

She also makes cakes, with coffee and walnut a speciality.

"It means getting up very early and several hours of hard work but I enjoy it," she says. "and I close on Mondays to give myself a day off."

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