England's tourism chief stresses digital strategy at Torquay conference
THE chief executive of VisitEngland, James Berresford, was attending the English Riviera and South Devon Tourism and Business Exhibition and Conference at the Riviera International Conference Centre at Torquay today.
He told more than 110 exhibitors and 300 pre-registered delegates representing the local tourism and hospitality industry that it was vital for the tourist trade to work on a digital strategy.
He said holiday habits had changed and 19.5 million UK residents booked their UK holidays online.
Mr Berresford welcomed the part played by the English Riviera in a new national TV advertising campaign.
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The resort is one of the destinations being featured in only the second TV campaign promoting the English tourism industry in 10 years.
Mr Berresford said: "I am delighted that Torbay is one of the destinations that has got on board. Not all have.
"The high profile that a national organisation can promote by way of a platform is very important.
"This is about partnership between national and local organisations, and Caroline Custerson and Chris Hart do a cracking good job of making that partnership work.
"I can always tell the really energetic partners because they are always knocking on my door, always have ideas and are always willing to participate."
The Herald Express was also among the stallholders at the prestigious exhibition.