Did you know that grandparents account for one third of the population, with 1.7 million new grandparents being added to the ranks every day?
With the generation gap closing, there’s no denying that there are more grandparents now than ever and what’s more the role that they are playing in society has become ever more important. According to a recent survey grandparents are playing a crucial role in bringing up the next generation with a staggering 72% providing childcare for their children’s offspring. More than 50% have also provided financial support to their children and grandchildren in the past twelve months too.
With this growing trend it’s not surprising that Age Concern championed the introduction to a national Grandparents’ Day back in 1990. Widely celebrated across the world, it seemed only right that British grandparents got the recognition and appreciation they deserved too. However in spite of this, since its introduction to the UK, only 66% of grandparents have ever celebrated the occasion.
This year Interflora has launched a competition in the run up to Grandparents’ Day on Sunday 7th October to help drive awareness of the occasion. The competition allows members of the public to nominate their grandparents to win a bouquet of flowers on their special day. To enter simply visit the Interflora Facebook page from 3rd September and tell them why you think your grandparents are great.
You can also get 10% off* the Interflora gift range of flowers, plants, personalised gifts and hampers when you order before 31st October and enter discount code ‘grand2012’ at the online checkout.
*Offer cannot be used in conjunction with any other offer and only one offer code can be used per transaction. Discount applies to product value only and excludes overseas and gift card purchases.