Music video wins industry award
FILM makers behind Metronomy's music video The Bay have thanked Bay tourism officials for their support.
The English Riviera Tourism Company invested £5,000 in sponsorship as well as giving intensive assistance to ensure the film was made entirely on location.
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The video has won an industry award at the D&AD awards for designers and advertisers.
Film maker David Wilson wrote to Bay brand marketing executive Lydia Stone to say: "Just to let you know that The Bay video for Metronomy won an award last night.
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"It won In Book in the D&AD awards, which is a big hoo-ha in the design community.
"Thank you again for your incredible work on the project. Couldn't have done it without you."
Chief executive officer of the ERTC Carolyn Custerson said: "Metronomy have been hitting all of the right notes as far as the resort is concerned.
"Their electro-funk style of music appeals to the 18 to 24 age group, and the new album and video has provided us with a wonderful opportunity to challenge the traditional perceptions of the area and show that it is, once again, a trendy place to be.
"This is possibly the best £5,000 any tourism company has ever spent."
The video has now had more than five-and-a-half million views on YouTube.
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