Prospectus encourages firms to get involved
MORE than 1,000 copies of the new English Riviera Tourism Company's new prospectus, designed to highlight the benefits of working together to promote the English Riviera in 2013, are on their way to tourism businesses across the resort.
Every kind of tourism business is being invited to 'sign up' to support the 2013 National Destination Media Campaign managed by the ERTC and to receive a professional level of marketing support as official English Riviera Promotional Partners.
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The Promotional Partners Programme has a dual purpose in that it offers a wide range of modern marketing benefits to support individual businesses as well as generating vital financial support to underpin the marketing of the English Riviera as a leading year-round destination.
The Promotional Partners advertising rate card for 2013 (pictured), also sent out, presents an exciting and clearly defined choice of combined advertising packages.
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The ERTC is currently taking bookings from businesses that wish to join them as Promotional Partners for 2013 and have their businesses included on the official website and in the official 2013 English Riviera Destination Guide.
Carolyn Custerson, chief executive of the ERTC, said: "By working together we're definitely stronger as a resort.
"We need to spend more on marketing the English Riviera if we are to compete effectively against other resorts.
"The English Riviera's tourism community has already achieved a great deal together.
"In just 18 months since the ERTC was launched we have been able to launch an exciting new destination website, iPhone app, Facebook and Twitter pages.
"We've also redesigned the official resort guide, modernised the provision of visitor information, created a royalty-free image library, launched four spectacular new destination videos and secured more than £2million of PR coverage.
"It is essential now to keep this momentum up if we are to Turn the Tide for Tourism in Torbay. We need the support of all the industry now."
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