South Devon safer driving campaign nominated for prestigious awards
A PIONEERING campaign to encourage safer driving among young people has been shortlisted for four regional awards by the Chartered Institute of Public Relations.
‘The Honest Truth’ works with driving instructors across the south west, providing free resources to help them teach students about the risks of the road.
It brings together public services including Devon and Somerset Fire and Rescue Service, Devon and Cornwall Police, Devon County Council and Teignbridge District Council.
They work alongside driving instructors, with Peppers School of Motoring and Locke’s School of Motoring representing the industry on its Board.
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Almost 350 driving instructors across Devon and Cornwall have signed up to the clever teaching tool and many more are itching to get involved.
It’s also proved a hit with other parts of the country, with 10 different areas contacting the founders to express their interest in running the scheme.
The CIPR West of England ‘PRide’ Awards are open to the private, public and not-for-profit sectors, making them hotly contested and highly coveted. Over 1,000 entries were received from freelancers, consultancies and in-house teams across twelve UK regions and nations.
The Honest Truth has been shortlisted in the categories:
• Best Campaign £10k and under
• Best Not-for-Profit campaign
• Best External Publication
• Best Use of Photography or Design
It presents an exciting opportunity to gain national exposure and raise the profile of the project as the winners of the awards will also go on to compete in the national CIPR PRide Awards.
Sgt Olly Tayler from Devon and Cornwall Police is the Chair of The Honest Truth Partnership. He said: “I am so pleased with this accomplishment. The team has worked really hard this last year to completely redesign and relaunch the campaign, and this just goes to show that hard work does pay off.
“I am very passionate about this campaign as it can help keep young drivers safe, something which you truly value once you’ve attended the scene of a serious or fatal crash.
“Knowing the risks of driving and ways to stay safe are hugely important, and for the first time we’re working directly with driving instructors to reach young people.
“While it’s nice to receive this recognition from the Chartered Institute of Public Relations, the important thing is that it will raise the profile of the campaign regionally and hopefully nationally, helping us get even more members on board.”
Winners of the CIPR West of England PRide Awards will be announced at a ceremony in Bristol on Friday 9 November.
CIPR CEO, Jane Wilson MCIPR, commented: “The CIPR PRide Awards celebrate the best PR and communications campaigns and teams from the profession across the UK. To be shortlisted for a CIPR PRide Award demonstrates exemplary achievement, impact and value – immediately putting your work in the spotlight. The sheer number of high quality entries received this year, especially when things are still pretty tough out there economically, is testament to a thriving nationwide industry. Congratulations for reaching this stage and the best of luck for the awards presentation evenings.”
The judging process for the PRide Awards is rigorous with a national panel of industry experts assessing the shortlisted entries and choosing the winners. The 2012 Chairs of Judges, Gill Dandy FCIPR, Senior Consultant at The Centre for Strategy and Communication, and Chris Genasi FCIPR, Senior Consultant at APCO Worldwide, assisted in ensuring a fair and consistent judging process.
Gill Dandy FCIPR, Chair of Judges commented: “I would like to congratulate all of the individuals and teams that have been shortlisted across the twelve regions and nations in the UK. The standard of entries continues to improve year on year which demonstrates an increasingly vibrant public relations profession.”