BRITISH rockers from across three decades are heading for Dartington to talk about the changing face of the music business.

Singer/songwriter Billy Bragg, 80s electro pop icon Howard Jones and Ed O'Brien, from Radiohead, are among the music industry names taking part in a day-long event at Dartington heralded as the first of its kind in the South West.

The one-off workshop has been organised with the University College Falmouth which now runs Dartington College of Art.

It is due to go ahead on Friday, March 26 from 9.30am to 5.30pm at Studio One in Lower Close, Dartington.

Music business fellow Rick Rogers said: "This is the first event of its kind in the South West to offer musicians advice on how to promote themselves, sell their music, protect their rights and maybe even get that elusive deal in this new and dynamic arena.

"This is also the first of many events that University College Falmouth will be hosting to encourage musicians to seize the new opportunities that exist and we are delighted to be working in partnership with the Featured Artists Coalition to attract leading industry names and influence the development of the digital economy in the region."

Ed O' Brien, Billy Bragg and Howard Jones will be joined by fellow FAC board member, Lucy Pullin, a singer/songwriter and guest vocalist for artists such as Robbie Williams and Goldfrapp, the FAC's acting chief executive, Jeremy Silver, formerly EMI's vice president of New Media and Virgin's former director of media, and Clive Gardiner who is senior vice president of music streaming website, We7 and former managing director of BMG Records.

They will be joined by Erik Nielson, a former member of the management team for rock band Marillion and now artist manager and chief executive of Wingnut Music Consultancy, and Daniel Millington, who is performer account manager at Public Performance Ltd (PPL), the licensing and collection agency for performance royalties.

The FAC campaigns for the protection of performers' and musicians' rights in the digital age.

The workshop is to raise awareness of how the music industry can adopt new working methods as music file-sharing continues to challenge the status quo.

Tickets, which include lunch and refreshments, are £10 and can be booked online at http://bit.ly/aDJBGA

Tickets will be allocated on a first come, first served basis and demand is expected to be high.

If anyone requires any special assistance to help you to attend this event or have other questions about event accessibility, they can email events@falmouth.ac.uk or telephone 01326 213756.